An independent car-buying advocate

Everybody needs
a car guy.

The average person buys a car every six years. Dealers sell 1.7 of them every second. I've done it over a hundred times. Let's go find your car.

Find my perfect carFrom $49
Not affiliated with, or compensated by, any dealer. Ever.
I don't sell leads. Your information never leaves me.
The problem

It's not paranoia.

You already know the feeling — that the person across the desk knows something you don't. You're right. They do it every day, they know what the car cost them, and they know exactly which lever to pull when you hesitate. The worst part — almost everyone walks in there alone.

76%
of buyers don't trust dealers to be honest about pricing
86%
are concerned about hidden fees when buying or leasing
33%
have experienced deceptive selling at a dealership
30%
agreed on a price — then found additional fees at signing
KPA / The Harris Poll · Dealership Trust Survey · n=2,098 U.S. adults · Jan 2024
Who you're working with
Surge
Surge

I've sat on every side of that table.

I've been a buyer and a dealer. I've launched and built companies in this industry. I've done corporate strategy at Ford and mobility strategy at Accenture. I live and breathe cars.

But the part that matters to you: I've personally negotiated over a hundred cars — from five-thousand-dollar daily drivers to six-figure exotics. Some for friends, some for clients. Every one because I actually enjoy it.

All of it taught me the same thing: the dealership isn't a store, it's a game — and the house wrote the rules. I know the rules because I've played every position. Now I'm on your side of the table.

100+
Cars negotiated
$0
Never paid by dealers
7
The age I started
Yes, really.
How it works

You talk. I listen.
Then we build a game plan — just for you.

01

You're one of a kind

A few questions about your lifestyle, your budget, your needs and your wants. Five minutes — and I know what fits you.

02

I get to work

I find the models that actually line up. More often than not, it's a car you never considered — and better than you thought you could get.

03

The power is back in your hands

You know the car. You know the trim. You know the price.

Pricing

Three ways to do this together.

Start here
Scout
$49
Let's get deep.
  • Your Digital Vehicle Discovery Session
  • The cars that fit your exact needs
  • Which model years to buy. Which to avoid.
  • Actual owner-reported issues to watch out for
  • How much to pay once you find the one
  • Your custom negotiation playbook
  • I got your back. Reach out if you need me.
Start with Scout
Most popular
Hunter
$99
Vetted options. Delivered to your inbox.
  • Everything in Scout
  • We narrow to your one car
  • Real, vetted listings — with a gameplan for each
  • The exact questions to ask that dealer
  • What the drive-out number should be
  • History report on every car I send
  • When to get a PPI, and how to ask for one
Get Hunter
Hands on
Wingman
$199
I make the calls. You make the deal.
  • Your Personal Vehicle Discovery Session — one-on-one with me
  • Everything in Hunter
  • I work the dealer for you
    • Verify the car is actually there
    • Confirm there are no hidden fees
    • Confirm the real drive-out number
    • Vehicle shipping — if needed
    • PPI scheduling — if needed
  • Your dealer negotiation strategy
  • 30 days of support while you close
Go Wingman
Buy small, upgrade free. Whatever you pay comes straight off the next tier if you decide you want more. Start at $49 and you're never out anything for starting small.
Why you can trust the call

You pay me. Dealers never do.

NEVER PAID BY DEALERS.

No ads, no lead fees, no kickbacks, no referral deals. Nothing that could quietly bend a recommendation away from you. The only person my advice serves is the person who paid for it.

I'LL TELL YOU TO WALK.

If your current car is fine and you're just bored, I'll say so. If the car you want will bankrupt you in repairs, I'll show you the math. I'd rather lose the sale than hand you a payment you'll resent.

I SHOW MY WORK.

Every number in your report comes with where it came from — owner complaints, recalls, real listings, field reports. If I can't source it, I don't say it.

A REAL PERSON READS IT.

Every report is reviewed by me before it reaches you. Not generated and sent — read, corrected, and signed off by the guy whose name is on the door.

What you actually get

Don't take my word for any of this.

Here's a real report, start to finish — the cars, the reasoning, the target number, and the exact words to use at the dealership. Read the whole thing before you spend a dollar.

Read a full sample report
Scout · sample
THE PICK
2018 LEXUS IS 350 F SPORT
$27,400
my target price · market is $29–32k

Bulletproof, holds its value, and nobody argues with it. Verify timing and fluids on higher-mile cars, and skip anything buried in cheap aftermarket parts…

Opening offer: $26,800. Walk-away: $28,900. When they say the price is firm, here's exactly what you say…

People I've done this for

The part that isn't me talking.

I found a car I had been searching 10 years for — in a week!

Susan C.Houston

Surge helped me find a car I had no idea was even in my price range, and helped me get it delivered to my doorstep!

Raz S.Seattle

I absolutely hate dealerships, but Surge told me EXACTLY how to talk to them — it made the process so seamless!

NoraLos Angeles
IF IT'S NOT RIGHT, TELL ME.

I'll fix it. That's the whole policy.

Straight answers

The questions you're actually asking.

Can't I just research this myself?

Of course. I did it for free for years before anyone paid me for it. The real question is whether you want to spend forty hours learning which model years have a timing chain problem — and then walk in and negotiate against someone who does this every single day.

Do you know my local market?

Prices are set nationally and adjusted locally, and I pull real listings in your area — so yes. I'll also look outside it. Some of the best deals I've ever done were a thousand miles away with shipping built into the price, and I'll tell you when that's the play.

What if I don't like the cars you pick?

Tell me why, and I'll make it right. What you don't like tells me as much as what you do.

How is this different from the big car-shopping sites?

Most of them run on dealer advertising and lead referrals. That's a legitimate business — it's just not mine. Some will sell you a car's history and stop there. None of them tells you which car to buy, what to pay for it, or what to say — because none of them is sitting on your side of the table.

Will dealers get my information?

Not from me. I don't sell leads and I don't refer you to anyone — your name, number, and email never leave me. I don't make money that way and I never will.

What I can't control is what happens when you contact a dealer. Your report covers that too — how to reach out on your terms, without handing over your life.

Do you get paid if I buy the car you recommend?

No. I have no financial relationship with any dealer, seller, lender, or warranty company. The only money I make is the money you pay me. It's the only way the advice can be worth anything.

Why aren't the results instant?

Because instant means nobody thought about it. Pulling a spec sheet takes four seconds. Working out what it means for your budget, your commute, and the way you'll actually live with the thing takes a person. Every one of these gets my judgment on it before it reaches you — instant would mean nobody looked.

I'm not buying for a few months. Too early?

It's the best time. The worst deals happen when someone falls in love with a car on a Saturday and has to have it by Sunday. Know what you want before you're emotional about it — that's most of the battle right there.

Let's do it together.

Five minutes of questions. Then you'll never walk into a dealership at a disadvantage again.

Find my perfect carFrom $49

I don't sell leads. The perfect car at the perfect price.